Friday 1 October 2010

Andrew Goodwin music video Theory

Music video Vanessa Carlton - A thousand miles.
The genre characteristics for this music video is pop. I have chosen this song because the genre is the same as the genre i will be focusing on for my media course work.

This music video has a white female, which you'll usually see in all pop genres. The characteristics of the music video,such as hair,minimal make-up,modest outfit,presence of a piano and it is set in a rural area. All the characteristics help the audience define the music video as a pop-genre.
By having the artist play her piano in a rural area, the audience recognise the type of genre it is and know whether they'll like it or not. If the producer had put a girl in a ghetto area, a-lot of chains around her neck, and have her half dressed then we know straight away that it is not a pop dong it is R&B or Rap.

The video and the lyrics do have a relationship as it is shown through her actions in the video. For example the chorus begins with 'a thousand miles' and she can be seen moving from place to place with her piano implying that she is traveling those 'thousand miles' for the subject of the song. Another example of the link between the video and the lyrics is the setting of the video, when she begins to sing and says "making my way downtown" the scenary changes to her moving along down-town.The video and the lyrics always has a connection in this video, by doing this it not keeps the audience aware of what the song is about it shows them a story, makes the audience relate to it and feel involved.

In the video, the instruments have been seen through out; making a relationship between both visually seeing them and hearing them. Through out the video everything seems to be done around the piano and the musician but there is a clip of the strings being played. I believe that showing these instruments allows the audience to know that technology has not produced the music, really musicians have.

Voyeurism is the sexual interest in or watching people engaged in intimate behaviours.
To sell records, voyeurism has been used from the start, when music videos where invented. voyeurism was and still is used because people like to see something which will cause controversy and some seem to think videos that are made today as a form of art. Voyeurism is basicly used to sell records by using sexual references and I believe that by using this the music doesn't seem to matter any more because half the viewers are only watching the videos because of the sexual content that it involves rather then liking the music and wanting it.

Many music videos from a large number of genres have voyeuristic treatment of the female body. But because the genre pop is usually followed by young females and all children. The videos tend not to have anything that would influence young children into seeing the female body as an object or to influence young females into wanting to sell their bodies. Pop video's tend to have the opposite of voyeuristic treatment in their videos and try and give the innocent, pure, classy, casual, and the typical teenage look to their artist.

Intertextuality simply means when some kind of an element from an original image which is well know and is used as your own in your own way e.g when people say 'oh that's similar to that advert' that's called Intertextuality. This technique is used so others who see and like the original may even like some thing that is not usually their type or style. This video doesn't have any inter-textual element that I know of. But usually there's often inter-textual references from films, t.v programmes and other music videos.

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